Established in1977

We have been in the fashion business in Morecambe since 1977, this is a great achievement by anybody's standards.

How have we managed to be so successful in 'Clothing The Bay', when others have come and gone?

The answer is simple: At GENIUS we have a huge selection of the best names in men's fashions, just look down the list, but thats not enough, the extra ingredient is the right relaxed, environment to choose and browse your outfits. Whether its a suit for a wedding, or a club outfit for a stag night out, we have it all.

If anything you buy needs altering, shortening etc., no problem, we do it the same day! - for FREE. Thats the service we're famous for.

So seek us out, see what 'GENIUS' has for you! We're here to help.